Back to School Campaign
THE problem
New Balance released multiple new shoe styles for back to school. These new colors and themes for men, women and children needed a social strategy for targeting those back to school shoppers. With each shoe New Balance looked for a new style and creative solution to support the campaign.
My role
Content Audit, Campaign Concepting, Layout Designer, Motion graphics designer
THE SOLUTION
New Balance’s social advertising strategy is designed to drive product awareness, purchase consideration, and sales of select shoes and styles. This approach is executed through thumb-stopping creative. These ads are designed for a multi-platform approach across Facebook, Instagram, Tumblr and Snapchat.
