MGM Entertainment Crossover
THE problem
As MGM Resorts set out to reposition the brand from a Hospitality and Gaming Company to a Global Entertainment brand, the “Welcome to the Show” campaign was born. The campaign compellingly establishes MGM Resorts as a leading global entertainment company, showcasing the infusion of entertainment and excitement within every guest experience.
my role
Creative Concepting, Storyboard Artist, Onsite Photo + Video Shoot, Video and Sound Editor, Motion Graphics Designer
THE Approach
Create a short form story showcasing MGM entertainers in unexpected crossovers. This ran as a multi-platform approach across Facebook, Instagram and Snapchat.
