Macy’s G-50
THE problem
Macy’s is focusing on a representative sample of stores across the country with Growth50, a game-changing initiative focused on driving growth initially in 50 of their brick and mortar stores. The plan is big and bold, and its success depends on key actions: improving store customer experience, executing revenue generating actions, increasing their focus on talent, and implementing local tailored marketing and grassroots community outreach initiatives.
My role
Campaign Concepting and Research, Storyboards, Onsite Photo + Video Shoot, Layout Designer, Photo retouching, Video and Sound Editor, Motion Graphics Designer
THE Approach
To showcase Macy’s commitment to giving back to their communities, as well as to promote in-store upgrades across 25 different locations, Macy’s My Stylist teamed up with local influencers to host an in-store makeover for local women, focused around making them feel more than prepared to take on the next steps in their lives. Following the in-store activation, assets were repurposed from each of the influencers/stores into 25 unique, localized carousels, instagram stories and campaign videos. These social assets were then released in a phased approach using sequential ad messaging. Sequential ad messaging ensures users are served content in order–only serving users the next tier of ad units after they've been exposed to the prior tier.
