THE problem

HANAH ONE is a super food made from 30 wild-harvested botanicals used by extreme athletes and world travelers. While HANAH is a popular product for the extreme they wanted to break into the market for everyday users.

My role

Content Audit, Campaign Concepting, Layout Designer, Photographer and Photo retouching, Video and Sound Editor, Motion Graphics Designer

THE Approach

Create short form snackable videos from footage to tell the HANAH ONE story featuring HANAH Heros like Travis Rice and world traveler Jimmy Chin. Target everyday users with HANAH through lifestyle photography and how-to recipes.