Hello Bello Vitamin Bundler

The problem 

Hello Bello is known for their diaper bundle subscriptions, but Hello Bello needed a way for their customers to subscribe to their Immunity Boosters, Sleep Supporters, Organic Multivitamins, and more.

My role 

IA, UX/UI Design, Social Ad Design

The Approach

Research and gather information around a subscription system for Hello Bello vitamins. Work directly with CTO and CEO to confirm business needs were being met as well as development capabilities within time constraints. Each vitamin has a different amount of servings in order to ensure all had the same price point. Through research and discussion, we as a team aligned on a 60-day Vitamin Subscription, a new subscription model from our 30-day Diaper Subscription.