MGM Resorts

THE problem 

As MGM Resorts set out to reposition the brand from a Hospitality and Gaming Company to a Global Entertainment brand, the “Welcome to the Show” campaign was born. The campaign compellingly establishes MGM Resorts as a leading global entertainment company, showcasing the infusion of entertainment and excitement within every guest experience.

my role 

Content Audit, Campaign Concepting, Layout Designer, Video and Sound Editor, Motion Graphics Designer

THE Approach

Create short form snackable videos from footage to tell the Welcome to the Show story featuring show, restaurants and hotels. This ran as a multi-platform approach across Facebook, Instagram and Snapchat.