574 Classic Campaigns

THE Problem

New Balance crafted the first New Balance 574 in 1988 and haven't stopped since. Always debuting new colors and themes for men, women and children, this sneaker continues to stay fresh. With each new release New Balance looked for a new campaign and advertising solution.

My role

Content Audit, Campaign Concepting, Layout Designer, Photo Retouching, Video and Sound Editor, Motion Graphics Designer

THE Solution

New Balance’s social advertising strategy is designed to drive product awareness, purchase consideration, and sales of select shoes and styles. This approach is executed through thumb-stopping creative. These ads are designed for a multi-platform approach across Facebook, Instagram, Tumblr and Snapchat.