Universal Love

THE problem

MGM Resorts is a global entertainment company with a deep-seated belief that entertainment is fundamental to human fulfillment. The company’s passion for the Universal Love project reflects its profound commitment to embracing humanity and the impact music can have on the human experience.

my role 

Content Audit, Campaign Concepting, Layout Designer, Video and Sound editor, Motion Graphics Designer 

THE Approach

Create short form snackable videos from footage to tell the Universal Love story featuring singers like Valerie June, St. Vincent, Kele Okereke and Kesha. These campaign videos ran during Pride Month in Vegas.