Springfield Grand Opening
THE problem
MGM Resorts needed an awareness campaign counting down the grand opening of their newest resort in Springfield. They brought the best of Las Vegas to the heart of New England and needed this campaign to highlight the crossover. All of these great features make up the new state of the art casino, resort, and entertainment destination.
my role
Content Audit, Campaign Concepting, Layout Designer, Motion Graphics Designer
THE Approach
Create excitement around Springfield Grand Opening with countdown videos showcasing the best of Vegas that will crossover to Springfield. This design solution shows each Vegas attraction crossing over to the Springfield countdown.